Updates from April, 2012 Toggle Comment Threads | Keyboard Shortcuts

  • Mott 2:22 PM on April 25, 2012 Permalink | Reply  

    A look back: Seven years of YouTube [video] 

    See on Scoop.itGoogle Plus ~≈~ G+

    The first video ever uploaded to YouTube recently celebrated its seventh anniversary. The video, called “Me at the zoo,” was uploaded by YouTube co-fou.

    See on http://www.bgr.com

  • Mott 2:21 PM on April 25, 2012 Permalink | Reply  

    Kred Adds Facebook Activity To Its Influence Score, Threads The … 

    See on Scoop.itGoogle Plus ~≈~ G+

    Until now, Klout has been the only personal influence measurement tool to track Facebook activity as part of its influence score. On April 12, that chan…

    See on therealtimereport.com

  • Mott 4:27 PM on April 20, 2012 Permalink | Reply  

    Will Social Media Change the Olympics – Infographics 

    Will Social Media Change the Olympics – Infographics.

  • Mott 7:41 PM on April 15, 2012 Permalink | Reply  

    Understanding How More Pie is Impacting Empire Avenue 

    Understanding How More Pie is Impacting Empire Avenue.

  • Mott 11:25 PM on April 10, 2012 Permalink | Reply  

    What Is Corporate Curation? IBM Is Making It | Forbes 

    Via Scoop.itGoogle Plus ~≈~ G+

    This is an excerpt from the article by Steven Rosenbaum and published by Forbes.


    “It used to be that company communication was all top down.

    Today, things are changing fast – as the tools and networks for communication are broken wide open.


    Within the world of corporate communication, there are new school of thought that say there are the thinkers who are looking to turn this big noisy mess into value for their brands and corporate parents.


    Ben Edwards the VP Digital Strategy and Development for IBM explains: ““I think there are some emerging roles, potential roles for you know, coms professionals to think about. One of them I think a lot about is this notion of curation.”


    At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has been leading a transformation from professional to user-generated content within IBM.


    The IBM vision is to embrace, rather than ignore the growing voice and knowledge of their community. “One of the measures that we like to talk about is called ‘Professionally Produced Content versus Employee Published Content’.


    “We think we have a role in bringing the external perspective into the employee base” says Edwards. That makes IBM a curator as much as a communicator.



    Read full article here: http://onforb.es/Igx7tm

    Via http://www.forbes.com

  • Mott 8:29 PM on April 10, 2012 Permalink | Reply  

    8 Ways to Drive Traffic to Your Site With Google+ | Social Media Examiner 

    Via Scoop.itGoogle Plus ~≈~ G+

    Would you like to drive more traffic to your website?With new enhancements from Google+, you can more easily accomplish just that!


    One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.

    Google is somewhat clumsily calling it “Search, plus Your World.”


    People want to see results based on their own personal history and social profile.


    Google is now including Google+ updates and people’s +1s (“+1″ is Google’s version of Facebook’s “like”) in Google search.


    Now when you search, you may see a post from someone you know or someone who knows someone you know. These will show up as people’s faces with search results.


    Here are 8 ways to help Google drive traffic to your site with Google+. (Each way is analyzed in the full article).


    #1: Use “Their” Keywords, Not Just Yours…

    #2: Size Matters…

    #3: Train the Google Machine…

    #4: Author Authority…

    #5: Web Links Both Ways…

    #6: Engage and be Engaging…

    #7: Use +1 Buttons…

    #8: Use Pictures and Videos…


    read full interesting article here: http://j.mp/GK3USz

    Via http://www.socialmediaexaminer.com

  • Mott 8:25 PM on April 10, 2012 Permalink | Reply  

    7 Constructive Ways For SEOs To Use Pinterest | Search Engine Land 

    Via Scoop.itGoogle Plus ~≈~ G+

    Hundreds of SEOs jumped on board the Pinterest train to take advantage of the dofollow links and heavy traffic referrals.

    Those same SEOs soon found themselves failing miserably.


    Here are some interesting points from article:


    ***Pinterest Is A Community, Not A Tool. 


    ***For Starters, Pinterest Links Are Now Nofollow.


    ***How many times have we had similar discussions over the years? Build connections, not links. Don’t spam. Join discussions. Be present. Get followers by engaging with others. Success takes time. There are no shortcuts — only hard work.


    ***Use Pinterest As A Means For SEO Benefits, Not A Direct SEO Tool. 

    Instead of focusing on getting links from Pinterest, focus on getting links from other Pinterest users; instead of whoring your Pinterest out for traffic, focus on accruing a targeted, interested audience.



    Now here are 7 Constructive Ways For SEOs To Use Pinterest:


    1) Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site.


    2) Use Pinterest for linkbuilding outreach campaigns.


    3) Optimize your page to get found by other Pinterest users.


    4) Expand your brand-controlled search results.


    5) Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs.


    6) Use Pinterest to curate useful content for your industry.


    7) Always measure your successes and failures.


    In short: Add value to the community. And for Pete’s sake, stop acting like Pinterest is your SEO godsend.



    Read full article here: http://j.mp/IfyIer

    Via searchengineland.com

  • Mott 12:12 AM on April 9, 2012 Permalink | Reply  

    When you share with Facebook friends, you share with all the apps they use – Boing Boing 

    Via Scoop.itGoogle Plus ~≈~ G+

    Scary Stuff » When you share with #Facebook friends, you share with all the #apps they use – http://t.co/pXwUfds3...

    Via boingboing.net

  • Mott 8:30 PM on April 5, 2012 Permalink | Reply  

    Steve Rubel Shares Insights on the Future of Media | Edelman Digital 

    Via Scoop.itGoogle Plus ~≈~ G+

    Here are some of the highlights from the article:


    1)Curate to dominate:

    Anybody can be a curator – it’s about finding content and surfacing it. Look for multipliers that are often cited by curators, contribute to websites that have wide reach and reverberate content and explore content partnerships.

    “The people who can separate the art from the junk will be highly valuable.”


    2) Data mine and time:

    Use data to inform your timing.

    “Offer up the best of the best at the right time to increase viewability and sharability.”


    3) Keep stories alive:

    Think about the algorithms behind tools like Facebook that can drive traffic back to your website…

    “Think about the math behind everything you do.”


    4) Roll in the deep:

    Use search insights to discover unmet needs and mix up the length of your content for different audiences.

    “Transmedia storytelling is the way forward.”



    Read full article: http://j.mp/HO930O

    Via http://www.edelmandigital.com

  • Mott 8:22 PM on April 1, 2012 Permalink | Reply  

    30 Stories in 30 Days #1 – “Unforgettable” 

    30 Stories in 30 Days #1 – “Unforgettable”.

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